Análisis comparativo de las preferencias de los usuarios de plataformas digitales y cable operadoras en la ciudad de Guayaquil.

Abstract

Currently we live in constant evolution thanks to technology, and how it is being included in business processes and in the day to day of the human being. The purpose of this research work is to analyze the preferences of users of digital platforms and how the internet is a determining factor in relation to cable operators for the preferences of users in the city of Guayaquil. In the theoretical framework, the chronology of the development of the internet is addressed, streaming as an origin and how this technology has been advancing together with the internet, the types of streaming that exist and are most used, as well as their problems and the various models of digital platforms. The methodology used is quantitative and qualitative descriptive, obtaining truthful information from studies and data collection. As a result, a high degree of satisfaction of the respondents is established in relation to digital platforms, and a lower degree of satisfaction with respect to cable operators in the city of Guayaquil.