Incidencia del conocimiento digital del emprendedor guayaquileño en la generación de nuevas PYMES.

Abstract

Over the last few decades, digital competence has become essential in any workplace. At present it is difficult to find an economic activity that does not require knowledge of ICTs. At the same time, there is a deficiency in digital knowledge in the entrepreneurial ecosystem, which reduces the possibility of growing the business. Therefore, this research work aims to analyze the incidence of digital knowledge of the Guayaquil Entrepreneur in the generation of new SMEs. Regarding the theoretical framework, various theories and concepts are identified that support the variables of the research project, such as digital skills, generation of new SMEs, ICTs and factors that drive entrepreneurship, theories and concepts such as informatics and computing, communication networks, information systems. The method applied is descriptive through selfassessment of digital skills based on the European DigComp Framework. Then, a survey is conducted of 160 entrepreneurs belonging to accelerators and entrepreneurship centers such as: Épico, Center for Arts and Crafts, Ucsg Emprende, Directorate of Social Action and Education and Huancavilca Municipal Center, to which 81 of them had answers. In conclusion, it was identified how entrepreneurial activities have increased in Ecuador and also what are the dimensions of digital skills according to the European Framework of Digital Skills. As a second objective, the methodological framework was developed through descriptive research through the use of surveys of entrepreneurs. Finally, the study allowed us to know how digital skills affect the generation of new SMEs.