Análisis de los modelos de negocio en las empresas Pymes comercializadoras de electrodoméstico, post-COVID 19, en la ciudad de Guayaquil.

Abstract

The main objective of this work was to analyze the business models of the home appliances trading companies in the city of Guayaquil in the period 2019 and 2020. In this sense, qualitative tools were used, such as the interview with five managers of different companies to know how their business models are and how the pandemic affected them. For this purpose, the nine-block Canvas Model was used to analyze in detail each aspect in the commercial operations of this group of companies. In the same way, a characterization of this commercial sector was carried out at the national level, which showed that sales revenues decreased by almost 20% and net profits were -441% compared to 2019. In this sense, the characterization of Guayaquil companies in this commercial sector also experienced poor indicators such as a 15.1% decrease in sales and a 191.5% decrease in net profits in the analyzed period. Among the conclusions of this research is that most companies were forced to adapt to the new conditions because they had to sell other different products in the pandemic in order to keep operating in the market. In this context, the sales and communication channel were the main changes that could be known. In addition, most of these companies follow a traditional sales model without seeing great innovations.