Propuesta para la creación de una empresa de servicio a domicilio de menús nutricionales y personalizados para niños de tres a cinco años de la ciudad de Guayaquil.

Abstract

The research topic of this degree work has determined a current concern that has been, for generations, the central axis of society: food. In Ecuador the problem arises from the lack of a healthy and balanced diet for preschool children. For the development of the proposal, the methodology of applied and exploratory research with a mixed qualitative-quantitative approach was used. The conclusions of the research determine that parents are people concerned about providing a good diet to their children and that there is a high acceptance of the service where the quality and presentation of the product prevails. The analysis of the results of the financial study determined that the proposal is feasible because the internal rate of return is 24%, the net present value is $13,589.26 and the investment is recovered at the end of the fifth year of operation. In conclusion, the creation of a home service company of nutritional and personalized menus for children from three to five years old in the city of Guayaquil is a viable and achievable proposal.