Propuesta para la creación de una empresa de servicio publicitario basado en la tecnología Robokeeper en la ciudad de Guayaquil.

Abstract

The present titling work Proposal for the creation of an advertising service company based on Robokeeper technology in the city of Guayaquil aims to analyze the feasibility for the creation of an advertising service company based on Robokeeper technology in the city of Guayaquil. . The business proposal is aimed at companies whose business activities are related to sports and seek to carry out innovative marketing activities with greater impact, hence, a technological marketing service is proposed through the Robokeeper system. The research has a mixed approach, with an exploratory design, hence, the interviews with experts in the area of advertising and marketing were used as information collection techniques, and the survey, the latter, was applied to a sample of 52 companies. The financial exercise determined that the proposal is viable and feasible and showed a positive result with a MARR of 9.72%, a NPV of $86,355 and an IRR of 36.79%.