Estudio para la inclusión del turismo industrial en la oferta turística de Guayaquil.

Abstract

Industrial tourism is a way of carrying out cultural tourism, this refers to the fusion of ancient and modern industrial processes of large cities worldwide. The main objective of this research study is to include industrial tourism in the tourist offer of the Pearl of the Pacific, Guayaquil. The first step was to gather information through interviews with different industrial companies that work in the city and its surroundings, to find out if these companies are willing to provide guided tours inside their plants to national and foreign tourists. In addition, the market study conducted with 385 people residing in the city of Guayaquil established their interest in visiting the industrial plants located in the city and its surroundings. Finally, it was concluded that the industrial companies and the market segment are interested in this new tourist offer that the city of Guayaquil will provide.