Diseño de un producto agroturístico en el cantón Mocache en la provincia de Los Ríos.

Abstract

This research work will be carried out at Finca Los Alamos, located in the Mocache canton of the Province of Los Rios, in which a proposal for an agrotourism product has been designed that will allow obtaining the economic, social, and environmental benefits for the community, this idea arose because of COVID – 19 and the activities that can be carried out outdoors considering that children, youth and adults can do it. The main objective is to design an agrotourism product in the Mocache canton in the province of Los Rios. The methodology used in this work is through the survey research technique that through this application of the same information could be collected from tourists who visit Ecuador, especially in the province of Guayas, whether they are Ecuadorians or foreigners to know the perspective or preferences upon arrival at the Los Alamos farm. In terms of results, it was possible to observe that the investigated market does consider the Mocache canton as an agrotourism destination, for that reason three alternative types of tourist packages were proposed: the ‘Landscaping Package’, ‘Typical Dish Package’ and last the ‘Crop Pack’. Finally, it was concluded that the design of this agrotourism product constitutes an enormous Potential since it is in all the capacity to be exploited since the current situation people need recreation and distraction in the open air and all the activities that will be conducted in the canton. They would be a great medium for both domestic and foreign tourists.