Plan de reactivación económica para agencias de viajes afectadas por la pandemia COVID-19.

Abstract

The worldwide tourism industry suffered a temporary cease of activities as a result of the emergence of the pandemic caused by the SARS-CoV-2 virus, negatively influencing its economy and putting companies that have this activity as their main income entry at risk. The travel agency market is one of those sectors of the tourism industry with the highest risk of ceasing its operations, due to health restrictions, as well as mobility restrictions, becoming a problem nationwide. The current research aims to inquire into the current situation of the travel agency market in the Guayas province, using a concurrent triangulation design that includes quantitative and qualitative data. This data will be later analyzed to display a situational diagnosis of both the overall market and the specific domestic tourism demand, in order to obtain results that allow the development of suitable strategies to promote the economic reactivation of that section of the tourism industry.