Plan de promoción turística y comercialización para el Hotel Paraíso de la ciudad de Portoviejo, provincia de Manabí.

Abstract

The objective of the degree work Tourism promotion and marketing plan for Hotel Paraíso in the city of Portoviejo, province of Manabí, is to design a tourism promotion and marketing plan to improve the influx of transient tourists, considering the significance of this process to position the company in the market. The mixed methodology used in the work allowed for a probabilistic sampling, using survey and interview instruments; we worked with a population of 274 transitory tourists. The SWOT analysis was used to determine the main inconsistencies in the company, such as the need to design a promotion and marketing plan to improve the visits of transient tourists, where strategies are implemented to improve indicators such as tourism promotion and marketing, since the vast majority of customers only stay between 1 and 3 days; the training of employees in customer service and human resources would be a provision for the achievement of loyalty and implementation of the design of tourist packages of 1, 2 and 3 days. Finally, it concludes with the recommendation to the general manager to apply the proposed tourism promotion and marketing plan. In this way, the Paraíso Hotel will be positioned in the current market and thus become highly competitive within the hotel sector.