Resiliencia y adaptabilidad post crisis sanitaria en el sector hotelero. Caso de estudio hotel de lujo de la ciudad de Guayaquil.

Abstract

The present degree work shows an analysis of the resilience that characterizes the hospitality industry within a context in the luxury hotel used in the study unit, I experience the negative consequences of the crisis caused by the covid-19 pandemic. 19. In order to fulfill the general objective of this degree work, a diagnosis was made of the current situation of the hotel industry in the face of the health crisis experienced in the country. Subsequently, an investigation was carried out within the study unit to interpret the changes in the operation for the analysis of the resilience and adaptation to the new reality. Finally, with the information collected and its corresponding analysis, a proposal for a reactivation guide was made that, according to the strategies applied by the study unit, would allow obtaining a benefit for hotels of a lower category.