Propuesta de producto turístico de pesca vivencial para la parroquia Posorja del cantón Guayaquil.

Abstract

The artisanal fishing is one of the main activities carried out in the parish of Posorja. Due to the pandemic ( COVID-19), fishing activity decreased, so the boats that did not have a maintenance budget deteriorated until they were abandoned. The main objective of the project was to design an experiential tourism product that would contribute to the host community and form part of one of the alternatives that are being implemented in the parish in terms of tourism. Qualitative and quantitative methods were used in the research; surveys and interviews were used to obtain information. The samples used as object of study were the population of the city of Guayaquil and the artisanal fishermen of the parish of Posorja, from the processed information it was possible to verify the reality of how tourism is perceived in the locality by tourists and artisanal fishermen, In conclusion, for the destination to be part of the tourist offer, alternative activities such as artisanal fishing should be implemented to add value to the destination and take advantage of the available cultural resources.