Perfil del mercado de Hong Kong para la exportación de pitahaya rosada ecuatoriana.

Abstract

The development of this research proposes to determine the feasibility of exporting pink pitahaya to Hong Kong for the consumption of children and adults in general, through the analysis of several crucial points such as the compilation of existing bibliography that allow to analyze the current situation of the fruit, its acceptance in international markets and the capacity of planting, harvesting, production and export processes, the latter is detailed in the theoretical framework for further information and understanding of the readers. The potential for economic growth and the great acceptance of this fruit allowed to increase its shipment to different European, Asian and North American markets. At the same time, within the proposal, the feasibility of creating a plan that allows a more aggressive entry into the Asian market is observed, since the exposed plan is supported by the increase in production and its export, which reached 60% more in 2021 compared to 2020.