Análisis de la incidencia del uso de herramientas tecnológicas en las ventas de los establecimientos de alimentos y bebidas.

Abstract

The purpose of the project is to analyze the impact of technology in the sales process of food and beverage establishments in the city of Guayaquil. Through a bibliographic research theory of relevance are known and are related to the use of technology to increase sales in food and beverage establishments. Through a holistic study, three types of research tools were implemented, such as:(a) observation, (b) interview and (c) survey, these tools were designed based on the food and beverage regulation. This work had a selected sample of three establishments due to the limitations generated by the Covid19, its variant Omicron and mobility restrictions that were placed on where the data were collected. It was discovered that the use of technological tools and sales in restaurants does have an impact on the increase in sales of second category establishments in the city of Guayaquil.