Diseño de un plan de promoción turística para el posicionamiento de la Hostería N&J de la comuna Olón.

Abstract

The purpose of this thesis is to analyze the guests of the Hostería N&J and the characteristics of the visitors to the Olón community and to generate a tourism promotion plan. To meet the general and specific objectives surveys and direct observation were used as tools. Two samples were considered for two surveys. The general objective of this research is to design a tourism promotion plan for the marketing of the N&J Inn in the Olón community. The objectives are (A) to make a diagnosis of the N&J Inn that allows understanding key aspects of the business operation, (B) develop a market study to know the consumer profile of the N&J Inn in the community of Santa Elena and Olón, and (C) develop a Tourism Promotion plan to market the N&J Inn in the Olón community. The tourist accommodation regulations for hostels and hotels were analyzed and charted to determine which category they belonged to. Among the results found, it is concluded that the majority of tourists who visit this beach come from the coast, specifically from the city of Guayaquil which a large part of the respondents have at least one minimum wage income. By direct observation it is determined that foreign tourists are a market which should be investigated and taken into consideration for future investments.