Desarrollo de los perfiles del comportamiento de compra de aceites lubricantes para vehículos en la ciudad de Guayaquil.

Abstract

The main purpose of this research project was to develop the different profiles of consumers of lubricating oils for vehicles in the city of Guayaquil. This investigation served to collect important data, each of them analyzed in such a way that it was possible to get to know three profiles of consumers in Guayaquil. The tools used to obtain the present results were the quantitative tools, among them the surveys, on the part of the qualitative tools, the in-depth interviews with their respective crossings of variables for a better and complete analysis. Once the profiles were determined, it was possible to know the different factors that affect the purchase decision of users when choosing a certain brand of lubricating oil and choosing the most suitable establishment for their respective change. Finally, a purchasing behavior model was adapted to the different profiles mentioned above. And at the same time, lay the foundations with the results obtained for future projects and lines of research.