Propuesta de perfil de compradores digitales de boletos aéreos en la ciudad de Guayaquil.

Abstract

Tourism, like the different industries, has been marked by the COVID 19 pandemic, this has marked a before and after and is precisely one of the main reasons that have influenced the purchasing behavior of tourists, along with the technological advances; It is for this reason that digital platforms for purchasing air tickets have a greater presence today. There are platforms like those of each airline, as well as metasearch engines, which give you the option to search for flights on different airlines and in some cases provide additional tourist services. Various reasons can be identified that influence the purchase of air tickets on digital platforms, among the most common being the price, since it is cheaper, as well as the convenience and speed that these sites offer to carry out the process. purchase, however there are also disadvantages for users who have little experience or knowledge about air travel and this could be inconvenient. The buyer in general is constantly changing their behavior due to various aspects around them, among these changes it can be defined that digitization is already a fact in our daily lives and the tourism sector is no exception.