Propuesta de estrategias de comunicación para la empresa Wilco Organic en la ciudad de Guayaquil.

Abstract

This degree project is about carrying out a communication plan to publicize the Wilco Organic brand coconut oil and its benefits to customers and future customers. This arose as a result of the lack of presence by the company in the different media. In this project, several research methods were used, including a survey of 384 people in the city of Guayaquil and interviews with professionals. Throughout the document you will be able to see the new communications marketing proposals so that the Wilco Organic brand has a greater presence in the points of sale and stands out from its competition in the digital field. In addition, a budget is detailed in which it is considered for the launch of the campaign proposed in the document, in turn, a return on investment of approximately $11 is established for each dollar that the company invests in this communication project.