Plan de negocio para comercializar pre-filtros de aire para equipo caminero en la región costa para el año 2022.

Abstract

The present business plan was prepared in order to be able to market a special pre-filter, thinking about the need for heavy machinery and industrial engines of this device, which will help to save on operating and input costs, and can prevent serious damage to machines. This project has the support of the Company ENVIROCORP S.A which has a wide trajectory in representation, import and sale of agricultural and industrial products. We proceeded to analyze the external and internal factors that influence positively or negatively the implementation of the project, determining as the main opportunity the growth of the vehicle fleet that presents a marketing advantage; on the other hand the main threat is focused on the sale of substitutes already positioned in the market. The business strategy will focus on the sales force push, which will be trained in technical elements of importance to convince the customer. The financial evaluation of the project determined that the project has an Internal Rate of Return of 43.96% and a Net Present Value of $43,892.94, which establishes the viability of the project. The sensitivity analysis demonstrated the feasibility in both pessimistic and optimistic scenarios.