Estudio de ampliación de líneas de producción de plásticos para sustituir las importaciones de insumos hospitalarios. Caso Plasensa S.A.

Abstract

The purpose of this research is to study the feasibility of expanding plastic production lines to replace imports of hospital supplies. The method applied is the inductive one, with a transversal, descriptive and exploratory non-experimental design, studying variables such as supply, demand, price, costs, investment; also, they will be described and measured. The primary source of information are interviews with manufacturers and importers in the industry. The principal results, the production capacity will not be a problem in the implementation, because the units produced represent 20% of them total capacity, which is part of planification with the other lines of business. The market niche demand exceeds 20% variation in the last five years, it is a growing market, so replacing it would be a great opportunity for local manufacturing. In addition, due to problems such as the high cost of import traffic, high global raw material costs and the late delivery time of imported products, importers ask plastics manufacturers for local manufacturing, which will allow them to improve their profit margins. Finally, implementing this line of business is economically feasible, the average net margin represents 28%, the payback period is 8 months, with an IRR of 159%, justified by the business activity; and the net present value today is USD 357,631.