Las neuroventas como estrategias para el desarrollo comercial y su impacto en las Instituciones de educación superior.

Abstract

The case study on "Neuro-sales as a commercial strategy and its impact on higher education institutions in the city of Guayaquil is carried out taking as a reference two institutions in the city, the Catholic University of Santiago de Guayaquil and the University of Specialities Espiritu Santo , the same ones that are analyzed by the neuromarketing researcher and consultant Eduardo Reinoso, for his achievements he is an ambassador of the Neuromarketing Science and Business Association, an organization that selects the best exponents in the world. The objective is to analyze how neurosales impact the commercial development of the Universidad Católica de Santiago de Guayaquil and the Universidad de Especialidades Espíritu Santo. As a methodology, a research design was used, it will be of a descriptive and explanatory type applied to the two institutions and supported by the interviews carried out. Where it was obtained that the impact is higher in the UEES because they have been concerned with the students, in knowing them and that they can decide for this option while the UCSG is traditional and maintains the same structure over time.