Estudio de la comunicación organizacional en una organización de educación superior de la ciudad de Guayaquil.

Abstract

The present research work consists of a study of organizational communication in an institution of Higher Education in Guayaquil, whose objective is to diagnose the type of communication, identify the climate factors and with the results obtained to describe the communication factors that affect the climate. For its development, instruments such as surveys and interviews were implemented in the staff of the career of Psychology, being the type of descriptive research. To achieve the objectives, the implementation of the communication survey by Formanchuk was carried out, with the objective of measuring the perception of communication and the climate survey by Corral and Perena, which consists of the general assessment of the climate. Likewise, the concepts of internal organizational communication and the organizational climate are developed, since they are relevant variables for the creation and generation of the appropriate relationship with the Institution.