El rol de la cultura en los resultados de las negociaciones internacionales del sector camaronero entre Ecuador y China.

Abstract

The research objective is to provide information on the role of culture in the negotiations between Ecuador and China, focusing on the shrimp sector in the period 2016 - 2020. According to the project literature, theories were applied in which the cultural impact on negotiations, approaches concerning trade, and the definition of what culture is. The research developed is of longitudinal type, since through the collection of data belonging to entities in Ecuador, it was possible to prove the hypothesis raised in this study. The project implemented a linear regression, accompanied in turn by a forecast. As a result, the general hypothesis was not rejected (culture does have an impact on negotiations in the shrimp sector between Ecuador and China). Ecuadorian shrimp is a product coveted by many countries, especially in the Asian continent, characterized by the massive consumption of this type of seafood. Ecuador is located in a geographical area that allows the optimal and favourable development of this species results in an incomparable flavour, texture, freshness, and quality. This is why it is essential to discover new ways and tools to enhance and contribute to the growth of exports of this product in the future in a large market such as China, which this research seeks to do by analysing the influence that the cultural factor has within an international negotiation.