Análisis de la implementación y producción del proyecto Purissima Refill de la marca Purissima S.A y su incidencia en el medio ambiente en la ciudad de Manta.

Abstract

Over the years it has been seen how the environmental damage has been caused by different factors has been increasing. Many companies in their effort to meet their objectives harm the ecosystem. For this reason, the company Purissima S.A in 2019 implemented a project called Purissima Refill where it seeks to counteract the damage caused using single-use plastic bottles. Therefore, 10 refill machines have been implemented so far in the city of Manta, which have been well received by the community. In view of the above, this project analyzes the implementation of Purissima Refill project, using a methodology of interviews with those in charge of the project to understand what motivated them to carry out this idea. In addition, to meet their objectives. Also, a focus group of 10 people who use this initiative, to find out what they think of this idea and what improvements could be added to the project. In the same way of importance, projections of the machines were made to know their behavior. In order to intensify the use of machines, an awareness proposal and a mobile application were designed, both focused on creating more awareness. Finally, certain recommendations were made so the project can have improvements to help the community, the environment, and the company.