La importancia del doblaje castellano en productos audiovisuales para su distribución en un contexto hispanoamericano.

Abstract

Audiovisual entertainment products from abroad struggle to reach the Latin American market and dubbing is the tool that allows for more efficient distribution and greater sales. Dubbing is capable of transmitting the message of audiovisual products to the Spanish-speaking public without any cultural and communicative limitation.In Latin America, a considerable illiteracy rate is present, therefore, it is important that the audiovisual message is transmitted through dubbing and not through subtitles. Dubbing appropriates the ways of speaking, expressions and codes of the Hispanic American public. Audiovisuals have the ability to affect and influence culture because they become part of it when viewers begin to replicate what they learn by consuming an audiovisual product. International productions have to consider the use of dubbing in order to reach a wider market, including the Latin American market.