Diseño de campaña de comunicación digital para promover el voluntariado en la Fundación CREAR de la ciudad de Guayaquil.

Abstract

The present degree work consists of the design of a digital advertising campaign, implemented in specific TTL media such as Facebook, Instagram and LED billboards in public spaces, and thus promote volunteering from 3 fronts: donation of food, donation of human talent, financial donations, in this way to make known to the target audience how the volunteer support of the CREAR foundation of the city of Guayaquil is aligned with international objectives such as the UN SDGs. The methodology used in this project includes in its investigation the survey of a large part of the public in order to define, through the analysis of a sample, those who are really interested in the exercise of volunteering, in order to use advertising strategies that allow us to attract public for each of the fronts already exposed through graphic pieces that call for action so that we can meet the objectives of the campaign and together we can CHANGE STORIES in the boys and girls of the CREAR foundation.