Creación e implementación de una página web para el proceso de marketing digital de la empresa Inducom S.A. sede en Ecuador.

Abstract

The purpose of this degree project is to write the objective of values to provide a technological solution for digital marketing and consultation of information of industrial products of the company "Inducom S.A. headquarters Ecuador" so its overall objective is to focus on the creation and implementation of a website for the process of digital marketing. For the development of this project, a WordPress environment has been used, which allows the use of templates or themes, images, videos and text. Therefore, the design specified by the company was elaborated, making it user friendly. A digital assistant such as jivochat was incorporated to facilitate the communication of customers with a sales agent of the company. In addition, for the implementation of the website 3 channels were linked as fundamental tools of information within the company, the first is the website where all the information of the company will be, the second is the digital marketing that is all advertising to be handled from the website with sending emails with promotional campaigns, and third the jivochat.