TikTok y la efectividad de la simplificación como herramienta para la difusión de contenido en redes sociales.

Abstract

This essay aims to compile existing information on the world of social networks and specifically to analyze the platform, "TikTok", the current way of promoting from musicians, politicians, scientists, even simple people to demonstrate that inside a social network where exist a type of consume more "gamely", we can catch different types of audiences in various topics and in different contexts. The essay starts with a documentary review of the history of the social network TikTok and how it arises in the context of other applications. Its particular characteristics are analyzed and its interaction mode with the public, as well as three cases: the first focused on the Spanish physicist Javier Santaolalla; the second, in reference to the American singer Doja Cat and the third, on the Ecuadorian politician Xavier Hervas. Finally, the social media expert Cesar Roldan and influencer Daniel Reinoso be interviewed in order to contrast arguments that help to support the previous mentioned premise; in addition, a survey with a percentage of people between 18 and 30 years old, in order to support the arguments, put forward by both interviewees.