Influencia de la cultura organizacional en el desempeño de los colaboradores de la empresa Boticas Unidas.

Abstract

Organizational culture provides the premise on the style, behaviors and values in an organization, for this reason, it constitutes a fundamental element to achieve the productivity of the collaborators, since it allows to identify with the institution and integrate effectively in the activities that they carry out so that the planned goals are met jointly. In this sense, the objective of the research is to determine the influence of the organizational culture on the performance of the employees of the Boticas Unidas company, for the development of a strategy that improves the productivity of the company. Supported by the specific objectives for the fulfillment of the same, which are: study of theories, scientific analysis, description of applied methodologies and the proposal of the strategy to improve performance. In this study, descriptive research was applied in order to know the current situation, where the hierarchical levels consider that there is an adequate organizational culture and the collaborators in less agreement in this statement. Based on these results, a proposal was established to reaffirm the culture of the company starting from the functionality of each position, in order to carry out an internal evaluation as a measurement between its preparation and its functions to deliver awards and incentives. With the proposal it is desired to improve the organizational culture through the "United People" program that includes: The description and updating of the jobs; Skills that each job should have; Loyalty and development program; and Performance evaluation by competence.