EVA como estrategia financiera para medir el desempeño en las PYMES.

Abstract

This article evaluates the effectiveness of economic value added (EVA) is a complement to the financial strategy in medium-sized companies in the city of Guayaquil in the agriculture and fishing sector to measure performance through the Weighted Average Cost of Capital (WACC), the return required by the shareholder was calculated by the shareholder (Re) based on emerging economies according to Barrezueta, et al. (2021) suggests that for the calculation other factors should be studied to understand the risk to which investors are exposed. An unconventional model is proposed because the companies used for the analysis are not publicly traded. The design is not experimental, cross-sectional, with a descriptive and correlational scope. The results indicate that 100% of the sample from the agriculture and fishing sector, 42%, are creating value for their organizations and in turn are efficient in their performance, and that the EBITDA variable is the one that shows the greatest connection with the dependent variable EVA. It is concluded that the EVA is a metric to the financial strategy tool that should be evaluated together with the other determinants as support for decision-making by managers.