Creación de un modelo de negocio para la comercialización de productos tecnológicos para el confort humano, en la ciudad de Guayaquil - sector Urdesa.

Abstract

The present research project shows the analysis and a proposal for the elaboration of a business model dedicated to the commercialization of technological products for human comfort in the city of Guayaquil, in this section the analysis, results and strategies are compiled to promote a business dedicated to home automation sales in the Urdesa sector. To obtain the necessary information in this feasibility study, it was necessary to leverage instruments and tools that allowed obtaining relevant data for the investigation. For the quantitative analysis, it was decided to use surveys, with the implementation of computer tools such as Excel and Google forms, which allowed the tabulation, analysis of information and interpretation of results, in addition to this, interviews were conducted with professionals in order to deepen the qualitative part of the research. The results obtained show that the evaluated products could have a great reception, since 72% of the respondents are willing to invest in home automation, however, 83% do not know a supplier that can offer them this type of products, and the value that they would be willing to invest is between $400 and $800 dollars. In the economic feasibility analysis, the project promises an IRR of 32% and a NPV of $40,497.12 This analysis was done with different scenarios offered to potential clients, obtaining favorable results, which show a high profitability and feasibility of the investigation.