Modelo de gestión enfocado a estrategias comerciales para un Centro de Rehabilitación Física Integral del cantón Samborondón.

Abstract

The management model refers to the components that are part of a line of business at the level of processes, financing and care that applied to comprehensive physical therapeutic rehabilitation seeks to improve people's quality of life. The general objective was focused on analyzing the potential market, expectations and needs for the proposal of a management model focused on commercial strategies of a Comprehensive Physical Rehabilitation Center of the Samborondón canton, through a descriptive investigation, for the development of a proposal for improvement. The methodology applied had a quantitative approach, with a descriptive scope and the survey was used to collect information. Among the main results were that a large proportion do not practice a sport competitively and have not suffered from an injury. At work they spend a significant amount of time standing or sitting causing neck, shoulder and back pain, so they consider it relevant to attend a rehabilitation center through gyms, the company where they work or directly with personalized service and modern equipment. Among the proposed strategies are the improvement of internal processes, digital guidelines aimed at consumers, companies, and gyms, managed by a marketing company that is complemented by staff training, physiotherapy software and payment gateway. The implementation of the strategies is feasible, given that an initial investment of $23,696.8 is required, a NPV of $4,225.8, the IRR of 23.1%, the cost benefit ratio of 1.4 and the ROI of 43.5%.