Estudio del comportamiento del consumo de aplicaciones móviles de aprendizaje de inglés en la ciudad de Guayaquil.

Abstract

The purpose of the following study was to analyze the perception of the consumption behavior of mobile English language learning applications. As a result of the study and the data collected, the objectives were achieved and a theoretical framework, a frame of reference and a normative framework were elaborated, taking into account all aspects related to the consumption of English language learning mobile applications and the level of teaching by educations in reference to this subject. Qualitative and quantitative data were used in the market study, and survey methods and in-depth interviews were used to collect the information. Region 8 of Ecuador was selected as the target region for the study. The data collected was analyzed using Microsoft Excel and SPSS to determine the profiles of mobile application consumers, the factors influencing their purchasing decisions, and the count of quality attributes of English-language mobile applications.