Implementación del área de talento humano en la estructura organizacional de Viña Santa Camila S.A.

Abstract

In the present work aims to strategically design the actions to be developed towards a possible internationalization of the brand in Viña Santa Camila S.A. Bearing in mind that the company mentioned is of a family character whose founder is Mr Nepali Madrid, and with a joint-stock company structure. This viñera company through a situational analysis, has been able to detect some important flaws, one of them is not to possess an area of human talent, Its organizational structure also needs to be complemented with new positions that reinforce administrative and operational processes in each of the areas. As a result, this will make it possible to increase commercial actions, grow the corporate image and achieve a high level of job satisfaction among employees. In this sense, the project focuses on the implementation of the area of human talent in the organizational structure, which will be developed based on several stages that will contemplate the following variables such as: organizational structure, organizational behavior of collaborators, organizational processes, people’s organizational development and internal communication processes. Based on these variables, the most suitable strategies for this project will be determined, and through planning will be carried out the activities, resources, project managers, duration time and financial budget.