Propuesta para el desarrollo de un software de agendamiento para tomas de muestra a domicilio para laboratorios clínicos en la ciudad de Guayaquil – Ecuador.

Abstract

The objective of this practical component of the complex exam is to assess how viable it is to create a company that provides technological solutions to clinical laboratories in the city of Guayaquil, implementing a B2B business model (Business to Business) using quantitative research methods such as surveys and qualitative as on-site observation together with interviews with experts in the industry, in terms of the legal environment this corresponds to the constitution of a company in the most appropriate way to the needs and all the necessary processes to shield the intellectual property of the same In addition, the level of acceptance by customers and users should be studied through market auditing using methods such as on-site observation, interviews with managers or directors of clinical laboratories, and user/patient surveys. A marketing plan was carried out, which is an important part of the proposal to determine the acceptance of the public obtained and through the financial plan to determine the profitability of the proposal. As results of the investigation, it was possible to determine the acceptance of the proposal and the need to automate other types of administrative processes with the implementation of a virtual assistant. This proposal has considered a time horizon of five years and after the financial analysis the following results have been obtained with a NPV of $77,729.34, an IRR of 43% and a MARR of 13.88%.