Plan de Negocio para comercializar camarón de la compañía Exportquilsa & Productores Asociados S.A. en el mercado local.

Abstract

Within the present research work, primary sources and important aspects were used in each chapter of the developed project, in which a qualitative and quantitative type of study was methodologically exhibited that allowed to testify the established hypothesis. The purpose projected in the study was to develop a business plan for the commercialization of shrimp of the company Exportquilsa & Productores Asociados S.A. in the local market. Therefore, for the execution of the project, the necessary descriptive and financial information was collected, where in the first objective a market study was carried out to determine the supply and demand, suppliers and distribution channels, developing a survey to 385 people; In turn, in the second objective, a marketing plan was carried out in which the strategies derived from the 4p were presented; as the third objective, the financial study was presented to establish if the business is feasible and evaluate if the project is profitable or not, through the financial calculations, income, costs and expenses were projected, as well as the investment, obtaining as results an NPV of $11.230.780.18; IRR of 134.84%, showing that the project is profitable and viable since its profits tend to be positive within the sales projection.