Propuesta de creación de una tienda online de diseño y alquiler de trajes para infantes en la ciudad de Machala.

Abstract

The current research proposal represents the current ravages caused by the coronavirus pandemic, which changed the lives of millions of people around the world, including the commercial and consumer area; That is why the main objective of this project is to determine the feasibility and feasibility of creating a web page that offers the service of renting and redesigning gala dresses for infants in the city of Machala. In order to determine and learn how the fashion market for infants and/or rental of children's suits works and develops, and in turn the theme of the website for rental, it is intended to use: descriptive research, exploratory research methodology with a mixed qualitative-quantitative. The conclusions of the current investigation determined that the vast majority of parents have difficulty acquiring gala suits for their children in the city of Machala, among the main factors are the issue of time-money. The analysis of the financial study determined that the proposal to create a web page for renting costumes for infants is feasible and viable, with an internal rate of return of 22%, the net present value of $8,784.64 and a recovery of the investment. which is completed in the fifth year of operation.