Propuesta de creación de un centro de agroturismo y equino terapia en el Cantón Salitre.

Abstract

The present work is based on the execution of an agrotourism and equine therapy center, located in the Salitre canton of the province of Guayas, which is designed with the purpose of covering a strategic sector of the country's tourist market, in this way it is placed in the arena a different way of doing tourism underpinning outdoor activities or also known as rural tourism and care for the environment and its human-nature symbiosis. For the start-up, tools were placed that positioned the project in an acceptable way, in the methodology the use of surveys was determined, where a strategic segmentation of the market was distinguished, evaluated under a SWOT matrix, using a complex market study that determined the accessibility of the execution, the business model was developed based on the characteristics of the area and the market, the profitability was adjusted through a financial scheme where the calculation of the NPV is acceptable and the IRR is 22%. Finally, this titling work promotes a different and sustainable way of doing tourism, so that the canton becomes a future tourist power for the country, providing unique experiences to national and international tourists.