Estudio de factibilidad para comercialización y exportación de chocolate ecuatoriano con Flor de Jamaica.

Abstract

The export of Ecuadorian chocolate has had an exponential growth between 2017 and 2021, this has made it possible to rectify the importance of the national product as a source for innovation and job creation, which it was decided to carry out a study to establish the feasibility for the commercialization and export of Ecuadorian chocolate with Jamaica flower to London, United Kingdom. London has 9,002 million people in 2020, it is the United Kingdom capital, country that has a GDP of USD 2,695,503 in 2021, with an area of 243,610 km2 (Datastore, 2019). The company Bandobarra S.A. will be dedicated to the export of Jamaica flower chocolate bars through a production chain based on co-packing, that is, the request will be sent to an associated company that will be in charge of making various production lots for sale. Regarding the financial feasibility of the research, the internal rate of return of the project is 26.11% higher than the TMAR of 15.45% and this corresponds to a net present value of the investment of USD 133,389. The market segment will be made up of customers of the Marks & Spencer mini-supermarket chain, regardless of gender, nationality or religion, of middle and higher social class. It is advisable to associate with other sales chains since it only depends on the requirements of Marks & Spencer and this in the medium term puts at risk the turn of the business in London.