Plan de negocios para comercializar una nueva marca de ropa “Bambú” a través de diferentes canales de distribución.

Abstract

The following project is based on the creation of a business to launch a new clothing brand aimed at the manufacturing market, called Bambú, which is responsible for the sale of basic t-shirts under three printing techniques, that are sublimation, textile vinyl and suede vinyl. This type of garment is aimed at a young audience between 18 and 40 years old, who like practical things, and who have access to information immediately, since they like to browse the web through different digital channels. For this reason, the creation of a digital channel through social networks is proposed, without forgetting traditional customers who prefer to visit a physical store through a showroom and finally the wholesale channel that seeks to expand the brand throughout the national territory, positioning itself in the main clothing chains. One of the objectives is to define the commercial strategy and the viability of the project with stable long-term profitability, in addition to defining the internal organization structure of the company. For the execution of the project, an initial investment is required, which is made up of an equity of 40% and a bank loan that represents 60%. It is estimated that the equity will be recovered during the first three years. The sales estimation and financial analysis are also carried out with an initial investment, to know if the project is viable according to the profitability indicators.