Análisis de las mejoras implementadas en el modelo de negocios durante pandemia en una Empresa Inmobiliaria en la ciudad de Guayaquil.

Abstract

This research includes the analysis of the improvements implemented during the health emergency (period 2020 - 2021) in the business model of the Inmovila Company. This case study was developed within the framework of the mixed methodology, which incurs qualitative and quantitative data, of a non-experimental type; therefore, the information used is extracted from secondary sources, obtained from degree theses, magazines and scientific research and primary source such as the portal and database of the real estate company under study. The research design is based on grounded theory with a descriptive scope, in which the tools of surveys and interviews were used, in order to collect data, analyze them and have the ability to know the incidence of the improvements implemented in a model of real estate business. It should be note that, among the findings based on the inferential analysis, it was obtained that the success of a business unit depends on its business model and its ability to adapt, update, change or improve depending on the needs of the client and business vision of each organization. In this context, innovation plays a fundamental role, since it is the main source of value generation in each product or service delivered. At the end, it is recommended to invest in improving the business model already established in real estate companies, according to their needs and possibilities. This will give them the opportunity to improve their productivity and competition rates within the construction market.