Propuesta de buenas prácticas en las estrategias del networking que potencien al desarrollo de nuevas empresas en la ciudad de Guayaquil.

Abstract

Through this methodological proposal it is expected to collect and select innovative strategies for networking and its application in micro and small companies in the city of Guayaquil, with the purpose of guiding entrepreneurs through the path outlined by the experts or to be able to build their own, through synergy and growth, offered by a robust network of contacts based on generosity, according to the triangle of gold: Give, Ask and Thank. The type of investigation applied is exploratory - descriptive, a deductive method was used with a mixed approach, using as instruments: observation, surveys and interviews, and the respective statistical analysis of the data was carried out. As a result, 31.7% of the respondents have not participated in any networking meeting, therefore, it is evident that there is an opportunity for the aforementioned study. The four practical deliverables found in this study are: Template format for developing the budget for a Networking meeting; SWOT strategies as a result of the intersection of strengths, weaknesses, opportunities and threats, which are described as strategies for business success; the Improvement Plan that contributes to the innovation of networking strategies, based on the four perspectives of the Balanced Scorecard: Financial, Customer, Internal Process, and Learning and Growth, detailed in three stages: Planning, Development, and Construction and Maintenance; the content of this study is published in the following blog: https://estrategiasdenetworking.blogspot.com/