Análisis de los factores que influyen en la intención de alquiler de encofrados y andamios en las constructoras de la ciudad de Guayaquil, Ecuador.

Abstract

The main objective of this research was to analyze the factors that influence the intention of rent formwork and scaffolding in the construction companies of the city of Guayaquil, Guayas Province, Ecuador, in order to obtain information that serves as a point of support for decision making in the short and medium term in this line of business. In this sense, the research approach is quantitative with cross-sectional nonexperimental design, and the scope is exploratory and descriptive. The used methodology consisted of calculating a representative sample of the construction companies that are currently operating in this geographical area, and applying a survey to determine fundamental aspects regarding the intention to rent these goods and services, quality offered, aspects to be improved, etc. Additionally, an interview was conducted with three sales advisors from a scaffolding rental company to contrast the opinion of the service provider vs the clients. The main results were that the quality of the product/cost ratio should be strengthened, the transport service must be offer and the government-industry should be join forces to promote the creation of regulations that encourage the use of scaffolding and industrialized formwork, as this regulations can improve the conditions of hygiene and industrial safety in this area, as well as reducing construction times. As a main recommendation, it is essential to carry out this type of market study periodically, to adjust the management of the company in function of market trends and maintain the profitability of these companies.