Diseño de marca para ruta ciclística “Olonchis” en Olón, provincia de Santa Elena.

Abstract

This degree project proposes to design an identifier and a corporate identity manual for the consistent use of the Ciclorurta Olonchis brand, which is located in Olón, province of Santa Elena, in order to promote local identity, establish visual guidelines for the use of the brand and strengthen the tourist dissemination of the Olonchis bike path. For the development of the project an exploratory research is carried out, this is because there is little information about the object of study, then this research becomes descriptive with a qualitative approach because reliable data is needed and finally the result is the creation of an identifier and an identity manual that determine the set of standards or visual guidelines of the brand and its possible versions, permitted uses and applications.