El apalancamiento financiero a través del flujo de caja y su incidencia en la toma de decisiones de las inmobiliarias de Guayaquil, durante el 2020.

Abstract

Cash flow is a fundamental tool for decision-making in relation to the liquidity that companies have. In real estate companies, high investment occurs in the initial stage of project development and one of its limitations in the process is the low income generated by clients in this phase, because it only corresponds to the entry for the acquisition of the property. property. Its resources are maximized once the disbursements of mortgage loans received from clients are obtained. The cash flow makes it possible to project into the future and determine when there will be a cash deficit, giving the option of seeking financial leverage and/or indebtedness. Financial planning specifies the time to act to obtain economic stability and permanence of the real estate project in the market, complying with the construction budgets, obligations with creditors and clients. When executing the cash flow, it is possible to materialize the success or failure of the project result, which consists of the delivery of the properties to clients, liquidity and the projected profitability according to income. The analysis we carry out is in accordance with the characteristics, properties and important features of real estate companies in accordance with a qualitative approach.