Análisis de un plan de inversión como herramienta financiera para la rentabilidad de la empresa Bachafesa S.A. en el cantón La Libertad.

Abstract

This article is based on an examination of an investment plan for the establishment of a new point of sale for the company BACHAFESA SA in La Libertad city. This company intends to sell hardware materials, but it now only has one point of sale in Santa Elena province, in the city of La Libertad. The necessity for this sale location is not only to profit from the project's economic benefits but also to enable clients in Santa Elena's northern zone and La Libertad's southern zone with greater closeness to make purchases and discover all hardware items in one spot. Currently, the corporation owns a plot of land in the city of La Libertad, in front of Universidad Estatal Peninsula de Santa Elena, where it plans to open a new point of sale location. Suppliers, potential clients, and clients of the company were used as a sample to collect information and obtain the investment plan and market research; this information was obtained through interviews, the use of statistical and historical data from the company, analysis, and tabulation of surveys, and mathematical calculations. The project evaluation reveals that the investment strategy is realistic and lucrative over time.