Análisis de los desafíos del sector Información y Comunicación de Guayaquil y los factores estratégicos de crecimiento. Periodo 2012 – 2022.

Abstract

The main objective of this work is to analyze the challenges faced by the Information and Communication sector of Guayaquil and the strategic factors for its growth, taking as reference the information for the period 2012 - 2022. The theoretical framework was developed by investigating concepts of Information and Communication, theories about economic growth and the factors that are most important for the growth of economic sectors. The endogenous economic theory was used, which presents determinants of economic growth: human capital, physical capital and innovation. The method is quantitative, the research approach is descriptive and correlational. Interviews were carried out and an econometric model of panel data analysis with random effects was carried out, with a sample of 26 companies in the sector, in order to identify the most important determinants of economic growth in the Information and Communication sector. The main results show that the main variables determining the growth of the information and communication sector are innovation and human capital. Actors in the sector, through interviews, highlighted the following challenges: a cultural change is required, updating the regulatory framework, control of unfair competition, quality of service and products, generating new sources of income / monetization and adaptation to new business models.