Propuesta para la creación de una empresa productora y comercializadora de una compota para niños a base de banano y maní en la ciudad de Guayaquil.

Abstract

This research work is based on the development of a company that produces and markets organic banana and peanut compote in the city of Guayaquil, this product seeks to satisfy the demand from parents of healthy food for their children. The company is called COMPOKIDS S.A. under the CompoKids brand, which offers an organic banana and peanut-based compote in a 113-gram package, this amount being the portion recommended by pediatricians specializing in child nutrition. The product will be marketed through distribution channels: Mi Comisariato, Hipermarket, Supermaxi, Megamaxi, TIA, Delportal, Pharmacy's and Fybeca. In addition, a marketing plan will be implemented, in which strategies will be developed to position CompoKids in the minds of consumers. Also, a financial study is carried out through the statements of affair of the company with a five-year projection, obtaining from the exercise an TMAR of 10.54%, a VNA of $57,842.82, an TIR of 30.44% and the PAYBACK of the project is 2 years and 3 months, determining that the project is profitable and viable.