Estudio del incremento de ventas de las mallas de fibra de vidrio en la empresa Poligrup S.A. y el desarrollo que ha tenido en el mercado ecuatoriano y extranjero.

Abstract

The main objective of this research work is to analyze the determinants that have driven the growth of the company Poligrup S.A. and how it has been its development nationally and internationally. Through this investigation, the problem that afflicts many companies in the plastic sector in terms of the volume of sales that they can achieve and the competition they have to face will be revealed, in this case it will be demonstrated how Poligrup has achieved the diversification of its products. , especially fiberglass mesh, an emerging product that promises a lot in the construction area and that has achieved great recognition from various consumers for its excellent quality, and from this to be able to forecast future growth trends. A classification of all the financial information of the companies dedicated to the manufacture of existing plastic products in the city of Guayaquil was carried out, considering the CIIU of their activities, in order to create an analysis according to their size and income in order to measure their profitability. through financial indicators. In turn, also the sales information of the company Poligrup S.A.