Estudio de comportamiento del uso de tarjetas de crédito en la ciudad de Guayaquil.

Abstract

In the development of this project the degree of use of credit cards by the inhabitants of the city of Guayaquil was demonstrated, in order to know the degree of use of this means of payment as it is in a technological way in which a computer or mobile device is indispensable. In the development of the first chapter, the terms used were demonstrated in order to have the necessary knowledge and continue with the execution of the market research. Regarding the market research it was demonstrated that 70% of 384 people have this good and their purchasing power is higher than an income of eight hundred dollars, followed by demonstrating that the main benefits obtained by the banking institutions is the interest surcharge for the use of this good, unlike the users who mention acquiring benefits such as the increase of miles and the credit percentage that offers them to have this type of money in plastic. At the end of the chapter, the final results of the qualitative and quantitative research carried out were shown, followed by the conclusions and recommendations of the results acquired with their respective future lines of research for possible projects.