Plan de negocios para la creación de una unidad móvil veterinaria.

Abstract

Through this study, it is intended to evaluate the feasibility of implementing a mobile veterinary clinic in the Cuenca Canton. The Veterinary services in the recent years have been increasing in response to the growth in the number of pets, a boost to this trend was home care that strengthened from the pandemic. In the present study, the advantages of mobile veterinary medicine are disclosed as a modern and efficient alternative where, with a moderate investment and without the need for a large infrastructure, a preventive, curative and emergency medicine service can be offered, allowing us to reach various places. The methodology applied was descriptive in scope, quantitative approach, applying 400 physical surveys in rural and urban parishes, parks and shopping centers in the Cuenca Canton. The results obtained in this study showed that the people who are in rural areas are the target audience, prevailing services such as vaccinations, deworming, consultations and hairdressers. The image and communication proposal are vital in this project, so a total branding of the vehicle and strategic dissemination in the media and social networks would be applied, making an excellent dissemination of the service.